The changing attitudes to public transit are noted, and comments are made on the experience in Europe, and on marketing and community relations. Automobile sales figures indicate that the commuter is beginning alter his attitudes and travel habits. This change is being reinforced by government action. Actions taken in Europe, Asia, and Africa to discourage automobile use include the implementation of car-less downtown malls, special licenses to enter downtown, tariffs to discourage import of autos, and the introduction of car-less days. Governments in Europe provide a greater share of the costs of public transportation than in North America. The importance of marketing and consumer behavior is noted and the concept of marketing mix is discussed. The latter concept is composed of controllable (product, price and promotion) and uncontrollable (consumer attitudes, weather, economic conditions, legal and social constraints, company resources and competition) factors. Highlights of the Toronto Transit Commission's (TTC) strategy are noted. The strategy stresses the economy of taking TTC and potential savings by leaving cars at home half the time. TTC is also using strategies to promote off-peak ridership. It is noted that it is important to inform and convince citizens before projects are implemented. The TTC holds a bi-weekly meeting at which the public and politicians may voice their opinions, and conducts attitudinal research. Equipment maintenance is also considered a critical element in TTC's marketing mix.

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Filing Info

  • Accession Number: 00322259
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jan 19 1981 12:00AM