This paper explores the role of travel behavior, demographics, and attitudes toward energy conservation to explain consumer willingness to conserve gasoline. Data from a telephone survey of 500 New York households were analyzed on several-measures of willingness to conserve by using a statistical analysis procedure called automatic interaction detection. It was found that willingness to conserve gasoline is generally independent of demographics, travel behavior, and other attitudes toward energy. The factors of mild importance included residence location (New York City residents were more willing to conserve) and attitudes toward use of energy in the United States. Generally, those New Yorkers most willing to conserve were those who had (a) the least to lose if gasoline were curtailed, (b) the most flexibility in current travel behavior and (c) the most additional service options available. A brief review of other recent surveys shows that the public is consistently receptive to policy that encourages gasoline conservation by increasing travel options and offering incentives for their use. Punitive or restrictive measures are met with strong disfavor. Based on the results of this and other studies, policy suggestions include increased perception of travel options and their true costs, increased transit services, and stabilized fares. (Author)

Media Info

  • Media Type: Print
  • Features: Figures; References;
  • Pagination: pp 27-30
  • Monograph Title: Transportation system analysis and planning 1980
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00322231
  • Record Type: Publication
  • ISBN: 0309030617
  • Files: TRIS, TRB
  • Created Date: Jan 19 1981 12:00AM