A NON-COMPENSATORY MODEL OF TRANSPORTATION BEHAVIOUR BASED ON SEQUENTIAL CONSIDERATION OF ATTRIBUTES

The proposed model of travel choice behavior is based upon an assumption that individuals compare their choice alternatives on a series of attributes ordered in terms of importance; they eliminate from consideration those alternatives which do not meet their expectation on one or more of the characteristics. The process is repeated with adjusted levels of expectation until only one alternative remains. The model thus incorporates a number of psychological decision axioms which have seldom been applied in models aimed at providing transportation planners with useful information from consumer survey data. Estimates of parameters defining distributions of expectation levels in a population of travellers are generated using a nonlinear optimization technique. The technique is demonstrated to provide estimates which replicate well the choice of travellers in two different contexts: choice of hypothetical concepts of small urban vehicles and choice of destination for shopping trips within an urban area. (a) (TRRL)

  • Availability:
  • Corporate Authors:

    Pergamon Press, Incorporated

    Headington Hill Hall
    Oxford OX30BW,    

    Pergamon Press, Incorporated

    Maxwell House, Fairview Park
    Elmsford, NY  United States  10523
  • Authors:
    • Recker, W W
    • Golob, T F
  • Publication Date: 1979-12

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00316924
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Files: ITRD, TRIS
  • Created Date: Oct 27 1980 12:00AM