STUDY OF THE INTERNATIONAL TRAVEL MARKET
Eleven individual market research reports, published during 1978, provide in-depth, comparable analyses of the international travel markets from the following countries: Mexico, Japan, the United Kingdom, West Germany, France, Italy, the Netherlands, Sweden, Belgium, Australia and Venezuela. The studies investigate the international travel habits, patterns and preferences for residents fof each country, including demographic characteristics, travel and trip patterns, trip expenditure patterns, consumer sources and usages of information, the U.S. travel image and competitive positioning, trip activities, motivational/psychographic characteristics and effects of the U.S. bicentennial on travel planning in 1976. These reports reflect the findings of major concurrent market surveys conducted by usts in these countries in 1977, utilizing personal, in-house interview survey techniques.
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Corporate Authors:
United States Travel Service
Office of Policy and Research
Washington, DC United States 20230 - Publication Date: 0
Subject/Index Terms
Filing Info
- Accession Number: 00321119
- Record Type: Publication
- Source Agency: Transportation Systems Center
- Files: TSR
- Created Date: Oct 30 1982 12:00AM