MARKETING APPROACH TO CARPOOL DEMAND ANALYSIS. SUMMARY REPORT AND TECHNICAL MEMORANDUM, 1976

The report presents an overview of the major findings, conclusions, and recommendations of a study initiated by the office of transportation policy research in its program effort to determine policy incentives and to encourage people to alter their travel habits in favor of more energy-efficient modes. The carpool policies examined in this study are well known to transportation personnel, but the use of a marketing approach in estimating changes in carpool demand is new. The use of a specially designed survey of commuters in three major areas, which is the key tool developed for this research, has resulted in a sizeable new data base on respondents, socioeconomic and work trip characteristics, travel perceptions, and travel preferences. Of particular interest is the surveys use of trade-off questions requiring respondents to weigh commuting alternatives and define the conditions under which they think they would switch from solo-occupant automobiles to carpools. (TSC)

  • Supplemental Notes:
    • The Summary Report and the Technical Memorandum are available from NTIS, PB-261822 and PB-261825.
  • Corporate Authors:

    Peat, Marwick, Mitchell and Company

    1990 K Street, NW
    Washington, DC  United States  20006
  • Publication Date: 1976

Media Info

  • Pagination: n.p.

Subject/Index Terms

Filing Info

  • Accession Number: 00320407
  • Record Type: Publication
  • Source Agency: Transportation Statistical Reference File, TSC
  • Report/Paper Numbers: One-Time
  • Files: TSR, TRIS
  • Created Date: Sep 16 2003 12:00AM