SAN FRANCISCO, CALIFORNIA-CONSUMER MODAL CHOICE STUDY, 1972
Survey purpose: Survey conducted to provide information on factors affecting consumer modal choice to enable future use of marketing in transit expansion and planning. Survey information: Demographic variables, opinions on transportation and personal travel, work trip summaries, non-commute trip summaries, transit service levels and availability, opinions on car, bus, and train travel, transit usage and advertising awareness. Data call-personally dist to homes. Call by survey assist.
Stanford UniversityStanford, CA United States 94305
- Publication Date: 0
- Pagination: n.p.
- TRT Terms: Consumer behavior; Consumer preferences; Data collection; Demographics; Market research; Mode choice; Public opinion; Socioeconomic factors; Surveys; Transportation planning; Travel patterns; Urban transit; Urban transportation
- Old TRIS Terms: Modal selection; Social-economic studies; Urban/mass
- Subject Areas: Economics; Highways; Planning and Forecasting; Public Transportation; Society;
- Accession Number: 00320385
- Record Type: Publication
- Source Agency: Transportation Statistical Reference File, TSC
- Report/Paper Numbers: One-Time
- Files: TSR, TRIS
- Created Date: Oct 28 1981 12:00AM