Survey purpose--Shopping center questionnaire to reveal the factors responsible for the consumers choice of a shopping location to aid in determining appropriate shopping center site locations. Survey information--Familiarity with local shopping centers, similarity ratings, attribute ratings across the set of shopping centers, importance ratings of shopping center attributes, mode of travel and major purchases. 2800 respondents. Data coll proc-mail-back survey.

  • Corporate Authors:

    Northwestern University, Evanston

    Department of Industrial Engineering and Management Sciences
    Transportation Center, 1936 Sheridan Road
    Evanston, IL  United States  60208-4040
  • Publication Date: 0

Media Info

  • Pagination: n.p.

Subject/Index Terms

Filing Info

  • Accession Number: 00320379
  • Record Type: Publication
  • Source Agency: Transportation Statistical Reference File, TSC
  • Report/Paper Numbers: One-Time
  • Files: TSR, TRIS
  • Created Date: Oct 28 1981 12:00AM