ORANGE COUNTY CALIFORNIA-CONSUMERS ATTITUDE TOWARD PUBLIC TRANSPORTATION SURVEY 1972 AND 1974

The purpose of this survey was in 1972 to assess fixed-route/fixed-schedule bus service and the demand responsive transportation system, the relative importance of transit attributes and the responsiveness of the system to current transit users needs; and, in 1974 the objective was to assess consumer attitudes and factors that influence the modal choice. 1972 survey information included tripmaking information, transit usage and satisfaction, travel characteristics by mode, bus and auto mode questions, trip purpose and frequencies, and bus design characteristics fare payment methods and demographic data. 1974 information included attitudes on auto versus bus attributes of modes; demographic, psychographic and life cycle data; preferences for funding procedures; auto depndency and transit dependency determined by vehicle and alternative mode availability; marketing and advertising awareness; and anticipated use of future transit. Respondents-1068 in 1972 and 1800 in 1974 Data collection proc: 1972-household interviews within four cities employing Likert and semantic differential scales. 1974-county-wide in-home personal interviews.

  • Corporate Authors:

    Orange County Transit District, California

    Santa Ana, CA  United States 
  • Publication Date: 0

Media Info

  • Pagination: n.p.

Subject/Index Terms

Filing Info

  • Accession Number: 00320367
  • Record Type: Publication
  • Source Agency: Transportation Statistical Reference File, TSC
  • Report/Paper Numbers: One-Time
  • Files: TSR, TRIS
  • Created Date: Oct 28 1981 12:00AM