The objective is to provide data for the development of a procedural model incorporating marketing mix components. Data is also used to indicate transit riders and non-riders needs. The report contains a comprehensive array of transit riders and non-riders variables from users and non-users, importance of these variables to the two groups, evaluations of transit, and demographic data. Selection of users and non-users: On-board demo. Data used to select 400 households; non-users chosen to match users respondents 200 ea. Bus rider/non-rider households. Users-on-board ID survey and home interview. Non-users-home interview.

  • Corporate Authors:

    San Diego University

    Alcala Park
    San Diego, CA  United States  92110
  • Publication Date: 0

Media Info

  • Pagination: n.p.

Subject/Index Terms

Filing Info

  • Accession Number: 00320365
  • Record Type: Publication
  • Source Agency: Transportation Statistical Reference File, TSC
  • Report/Paper Numbers: One-Time
  • Files: TSR, TRIS
  • Created Date: Oct 28 1981 12:00AM