The purposes of this survey is development transit of marketing techniques for the transit industry rider definition study: to identify current, potential and non-potential users and the service improvements which would lead to increased ridership. The rider incentive portion entails identification of consumer awareness and desired benefits. The survey information consists of household and personal demographic data; quality of transit; information on work trip, college or technical school trips, shopping and personal business trips. Also included is an attitudinal rating scale on transit needs and satisfaction with existing sources and modes and consumer awareness of levels of transit services. Sample selection consists of random selection of consumers in geographic sections within the transit operating area--16 years and older. Number of respondents: Rider definition--Nashville 3102, Baltimore 4690; Rider incentives--Nashville 1100, Baltimore 1190. Data collection procedure: Phone interview for the rider definition survey and call-back to current and potential users for the rider incentives survey.

  • Corporate Authors:

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  United States  20590
  • Publication Date: 0

Media Info

  • Pagination: n.p.

Subject/Index Terms

Filing Info

  • Accession Number: 00320363
  • Record Type: Publication
  • Source Agency: Transportation Statistical Reference File, TSC
  • Report/Paper Numbers: One-Time
  • Files: TSR, TRIS, USDOT
  • Created Date: Oct 28 1981 12:00AM