Men and women were surveyed regarding their demographic characteristics (dwelling, education, employment), their usage of media (magazines, television), and their usage of products (food, medicine). The product section includes survey data on domestic and foreign travel, such as purpose of trip, mode of transportation, and name of airline.

  • Supplemental Notes:
    • ADP Storage: 8 tapes, 9-track, 800 bpi, EBCDIC.
  • Corporate Authors:

    Axiom Market Research Bureau

    420 Lexington Avenue
    New York, NY  United States  10017
  • Publication Date: 0

Subject/Index Terms

Filing Info

  • Accession Number: 00320021
  • Record Type: Publication
  • Source Agency: Transportation Systems Center
  • Files: TSR
  • Created Date: Oct 30 1982 12:00AM