Pretty in pink

Canada is one of the last western markets to open up to the low-fare model, but WestJet subsidiary Swoop has embraced it with an ambitious approach, targeting the nation's digital natives, writes Mark Thomas.


  • English

Media Info

Subject/Index Terms

  • TRT Terms: Airlines
  • Geographic Terms: Canada
  • Subject Areas: Aviation;

Filing Info

  • Accession Number: 01692858
  • Record Type: Publication
  • Source Agency: Northwestern University Transportation Library
  • Files: TLIB
  • Created Date: Feb 14 2019 3:56PM