Fleets’ motivations for plug-in vehicle adoption and usage: U.K. case studies

Adoption of Plug-in Vehicles (PiVs) by fleets could have a substantial impact on national energy systems. The authors carried out four in-depth case studies with U.K. fleets that had not yet adopted PiVs to investigate what influences their vehicle selection decisions, and what their potential charging profiles would be if they adopted PiVs. The case studies involved the authors carrying out interviews with staff in a variety of roles at different levels within each organisation. The authors found that operational suitability and costs of ownership were the most important vehicle selection considerations. Provision of charging facilities at employees’ homes was seen as a major barrier to PiV adoption by van fleets, as were government contract regulations applying to contractors working for public sector clients. In car fleets where users chose their own vehicles, those choices were made at the personal level, but constrained by criteria imposed by the organisation. The range of vehicle options for users reflected corporate goals such as providing employee benefits, and also corporate views of personal-level symbolic motivations for car choice. PiVs were not considered to reflect such motivations so were not offered as options. Home-based fleet PiVs are likely to be charged mainly in the evenings and overnight, since in the daytime they are in use on company business. In conclusion home-based fleet PiVs may contribute to the early evening electricity demand peak; but there appear to be additional barriers to PiV adoption by fleets that may limit their overall impact on the U.K. energy system.


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  • Accession Number: 01695885
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Feb 14 2019 3:07PM