Factors Driving the Adoption of Mobility-Management Travel App: A Bayesian Structural Equation Modelling Analysis

The increasing complexity and mobility demand of transport services strains the transportation system especially in urban areas with limited possibilities to build new infrastructure. The solution to this challenge requires changes in travel behavior. One of the proposed means to induce such change is mobility-management travel apps. However, understanding the motivators underlying individuals’ travel intentions is essential to design and evaluate their effectiveness. This paper aims to pinpoint and understand the drivers that influence individual travel decisions when using such apps. The analytical framework relies on goal frame theory in which individual’s motives to use the app are grouped into three overarching goals namely, 1) gain, 2) hedonic and 3) normative goals. Furthermore, technophilia, social trust and place attachment are incorporated in the framework as to better explain user-sided heterogeneity. The case study focuses on a hypothetical travel information system in Lisbon (Portugal) through a technology-use preference survey to 227 travelers. Bayesian Structural equation models revealed that the choice drivers are specific to individual users and depends on wide ranging factors that go above traditional economic and socio-demographic methods. The study revealed that firstly, trip efficiency improvement, enjoyment, social interaction and eco-friendly travel promotion are among those motives explaining the adoption intention. Secondly, there are different intentions among individuals depending on the users’ motives. Third, technophilia exerts a positive influence on adoption intention. Fourth, the social dynamic behind the system, influence positively the use of the travel app.

  • Supplemental Notes:
    • This paper was sponsored by TRB committee ADB20 Standing Committee on Effects of Information and Communication Technologies (ICT) on Travel Choices.
  • Corporate Authors:

    Transportation Research Board

    ,    
  • Authors:
    • Dastjerdi, Aliasghar Mehdizadeh
    • Kaplan, Sigal
    • Silva, Joao de Abreu e
    • Nielsen, Otto Anker
    • Pereira, Francisco Camara
  • Conference:
  • Date: 2019

Language

  • English

Media Info

  • Media Type: Digital/other
  • Features: Figures; References; Tables;
  • Pagination: 18p

Subject/Index Terms

Filing Info

  • Accession Number: 01697775
  • Record Type: Publication
  • Report/Paper Numbers: 19-02192
  • Files: TRIS, TRB, ATRI
  • Created Date: Dec 7 2018 9:36AM