Capturing Young People’s Ownership Behavior of Autonomous Vehicles Based on an Comparative Analysis in Japan

Recent studies have investigated a lot on impacts of Autonomous Vehicles (AVs) deployment in various contexts, e.g. connected AVs and shared AVs, and recognized young people as potential first adopter of AVs. However, understanding of their specific attitudes and behavioral responds towards AVs are still limited. To fill in this gap, this study explores people’s ownership behavior of AVs, by comparing young and non-young groups in Japan context. In 2016, an online SP-off-RP survey was conducted to investigate 1002 respondents’ ownership preferences for different AVs, where three types of AVs (i.e. Conditional-AV (C-AV), High-AV (H-AV), and Full-AV (F-AV),) and Conventional-Car (C-Car) are choice alternatives for their next vehicle purchase. It is found that young people are more likely to choose H-AV (18% for young and 13% for non-young) and F-AV (16% for young and 13% for non-young) than non-young people. Additionally, their willingness-to-pay (WTP) for AVs are generally higher than non-young group. Model comparison results reveal that young people are more sensitive to additional purchase cost of AVs than non-young people. Young people’s AVs ownership behaviors are remarkably influenced by their previous driving experiences, where both short- and long-distance driving experiences on sudden braking/handling, driving frequency, driving time, and driving purpose all impose notable influences from disparity ways. For people in both age groups, stage of safety improvement and WTP all impose remarkable impacts on their AVs choice. The results can provide implications for better promotion of AVs and develop clues for young people related policy making in the future.

  • Supplemental Notes:
    • This paper was sponsored by TRB committee ADB10 Standing Committee on Traveler Behavior and Values.
  • Corporate Authors:

    Transportation Research Board

  • Authors:
    • Jiang, Ying
    • Zhang, Junyi
    • Wang, Yinhai
    • Liu, Chenglong
    • Pu, Ziyuan
  • Conference:
  • Date: 2019


  • English

Media Info

  • Media Type: Digital/other
  • Features: References;
  • Pagination: 4p

Subject/Index Terms

Filing Info

  • Accession Number: 01697628
  • Record Type: Publication
  • Report/Paper Numbers: 19-05888
  • Files: TRIS, TRB, ATRI
  • Created Date: Dec 7 2018 9:33AM