The Socialization of Travel: The Effects of Social Networks on Resiliency

With improvements in mobile information and communication technologies (ICT) and the increasing presence of innovative mobility services such as car-sharing, bike-sharing and ride-sourcing services, regional planning organizations (MPOs) critically consider these travel options in their strategic planning. The transportation modeling community increasingly view these scenarios as two-sided markets, where the service providers (suppliers) endogenously adjust their aspirations and behavior in relation to a dynamic traveler demand response. The authors adopt this two-sided market perspective in modeling the matching process for a ride-sharing service, where drivers match with riders through a bidding process. Through experiments from an agent-based simulation model, the authors investigate the convergence and stability of matches under varying initial assumptions about the willingness-to-pay (WTP) and willingness-to-accept (WTA) for riders seeking rides and drivers offering rides, respectively. These experiments also show that convergence towards a (relatively) stable state may be self-coordinating as social networks grow. Additionally, the results show that allowing for agents to accept a potential loss in order to match leads to a convergence for markets with infeasible match transaction values based on the riders’ WTP and drivers’ WTA. Overall, the results suggest that depending on initial conditions and behavioral preferences of the riders and drivers, rideshare services may have difficulty converging from the perspective of ensuring a stable match for all participants. Designing and implementing shared mobility systems must consider these conditions.

  • Record URL:
  • Supplemental Notes:
    • This document was sponsored by the U.S. Department of Transportation, University Transportation Centers Program.
  • Corporate Authors:

    Rochester Institute of Technology

    Rochester, NY  United States  14623

    University Transportation Research Center

    City College of New York
    Marshak Hall, Suite 910, 160 Convent Avenue
    New York, NY  United States  10031

    Office of the Assistant Secretary for Research and Technology

    University Transportation Centers Program
    Department of Transportation
    Washington, DC  United States  20590
  • Authors:
    • Chen, Roger B
    • Valent, Christopher
  • Publication Date: 2018-9-14

Language

  • English

Media Info

  • Media Type: Web
  • Edition: Final Report
  • Features: References;
  • Pagination: 24p

Subject/Index Terms

Filing Info

  • Accession Number: 01687231
  • Record Type: Publication
  • Contract Numbers: 49198-22-28
  • Files: UTC, TRIS, ATRI, USDOT
  • Created Date: Nov 27 2018 1:40PM