Advantages and Limitations of MAC Address O-D Survey Data Collection

Reliable data provides the foundation upon which transportation professionals base their work. Without reliable data, they are unable to develop solid conclusions and recommendations for a myriad of projects and applications. One of the main forms of data that transportation professionals rely upon in long-range planning projects, more specifically Transportation Master Plans, is origin-destination (O-D) survey data. This data typically identifies where people are traveling, why and how often and helps determine what transportation system changes and improvements will be required to accommodate transportation needs in the future. Oxford County is located in Southwestern Ontario. It covers 2,040 square kilometres (788 square miles) with a 2016 census population of 110,862 persons. The County has five (5) rural municipalities and three (3) urban municipalities and is responsible for the management and maintenance of 614 kilometres of road. In 2016, Oxford County initiated an update to their Transportation Master Plan (TMP). An O-D survey was carried out as part of this update. Oxford County is progressive from the perspectives of sustainability and investment in new and emerging technologies. Instead of utilizing traditional survey methodologies (direct interview, mail out/mail back) to collect the O-D data, the decision was made to use Media Access Control (MAC) address capture technology to record the survey data since use of this technology is in line with the County’s initiatives. The data was collected using Miovision Scout data collection cameras with connected adapters. The adapters captured MAC addresses from Wi-Fi enabled devices within a 30 metre (+/-) radius of each unit. The Scout camera units collect traffic count data concurrent to the MAC address data capture. Use of this technology permitted more data to be collected over a longer period of time at a lower cost. Furthermore, the MAC technology required significantly fewer human resources and allowed data to be collected in a passive manner that did not impact traffic operations or rely on people’s willingness to participate in a survey. With fewer human resources needed within the road allowance, there are also safety benefits to using this technology.


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Media Info

  • Media Type: Web
  • Pagination: 1 PDF file, 691 KB, 13p.
  • Monograph Title: Edmonton 2018 - CITE Annual Meeting and Conference - Technical Compendium

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Filing Info

  • Accession Number: 01685384
  • Record Type: Publication
  • Source Agency: Transportation Association of Canada (TAC)
  • Files: ITRD, TAC
  • Created Date: Nov 16 2018 3:32PM