State-of-the-art of incentive strategies – Implications for longitudinal travel surveys

There is a slow but steady decline in the willingness of respondents to participate in surveys. The provision of incentives is a possible strategy to motivate respondents and thus reduce non-response. Overall, incentives are found to increase response rates effectively, but the extent of the impact of incentives varies with the characteristics of the survey. By performing a literature review, the authors contribute to the general understanding of how incentive strategies can best be used in longitudinal household surveys. The authors complement their state-of-the-art review with lessons learned in the Netherlands Mobility Panel (household panel that was set-up to study the short-run and long-run dynamics in the travel behaviour of Dutch individuals and households) with respect to respondents’ knowledge of the type of incentives, combination of different types of incentives, and the impact of changes in incentive strategies.


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  • Accession Number: 01686310
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 14 2018 3:18PM