The purpose of this investigation of the innovation process for Dial-A-Ride is to examine policy-relevant issues regarding the Federal role in the diffusion of urban mass transportation innovations, and to arrive at an understanding of the innovation process in organizations. This report is Phase I of a three-phase research project, and it documents the nature of the innovation process in organizations that adopted Dial-A-Ride. Dial-A-Ride is a form of demand-responsive transportation characterized by the traveler's telephoning for a bus, van, or cab, as he or she needs a ride. During Phase I, a series of ten in-depth case studies were conducted for the purpose of identifying the general stages of the innovation process in organizations dealing with mass transportation, and specifying those factors in that process pertinent to the adoption of Dial-A-Ride by those organizations. Six major areas were researched in the case studies: 1) the actors involved in the innovation-decision process for Dial-A-Ride; 2) the primary factors motivating the decision to adopt a mass transportation innovation such as Dial-A-Ride; 3) the communication channels that provide information and external influence in the local public organization's innovation-decision; 4) the degree to which an innovation such as Dial-A-Ride is re-invented; 5) the sequential scale with which an urban mass transportation innovation is implemented by an organization; and 6) the direct/indirect effects of UMTA-sponsored demonstrations of Dial-A-Ride in the innovation-decisions of potential adopters of Dial-A-Ride. (UMTA)

  • Supplemental Notes:
    • Phase II of this research will investigate the innovation process in areas other than Dial-A-Ride; and Phase III will examine alternative means of information dissemination (such as films, conferences, implementation manuals, federal regulations, etc.).
  • Corporate Authors:

    Stanford University

    Institute for Communication Research
    Stanford, CA  United States  94305

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  United States  20590
  • Authors:
    • Rogers, E M
    • MAGILL, K P
    • Rice, R E
  • Publication Date: 1979-6

Media Info

  • Pagination: 295 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00322283
  • Record Type: Publication
  • Report/Paper Numbers: UMTA-CA-06-0115-79-1
  • Files: TRIS, USDOT
  • Created Date: Feb 6 1981 12:00AM