MODEL OF MODAL CHOICE BASED ON RATES, TIME, AND DEPENDABILITY

Two approaches have been used in the past to determine choice of mode or route to transport commodities, namely: management science and market share; transportation specialists are more familiar with the first of these. This paper, however, concentrates on the second, and a system for putting the market-share approach into operation is discussed and illustrated. The system has three components: (1) a technique of data collection requiring a transportation decision maker to consider trade-offs among desirable service criteria; (2) a computational method which quantifies preferences for service levels by accounting as nearly as possible for each decision-maker's choice behavior; and (3) a model which determines route-split according to the relative favorableness of several competing transportation alternatives. Perrault and Russ (Int. J. of Physical Distribution, 7: No. 3, 117-127) discuss new developments in the behavioral sciences for inferring partworths (preferences for service levels inferred from trade-off data), which relates to the second of the above components. This paper builds on their work and also focuses on data collection (the first component) and the subsequent use of partworths to estimate route split (the third component).

  • Supplemental Notes:
    • From Joint National Meeting of the Institute of Management Sciences and the Operations Research Society of America, New Orleans, Louisiana, April 30, 1979.
  • Corporate Authors:

    Temple University

    Department of Marketing
    Philadelphia, PA  USA  19122

    Du Pont de Nemoups (EI) and Company, Incorporated

    Wilmington, DE  USA  19898
  • Authors:
    • WILEY, J
    • Colberg, R
  • Publication Date: 1979

Media Info

  • Pagination: 27 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00317441
  • Record Type: Publication
  • Source Agency: Energy Research Abstracts
  • Contract Numbers: EY-76-S-02-4136
  • Files: TRIS
  • Created Date: Sep 16 1980 12:00AM