This paper outlines a plan for the marketing program and the selection and solicitation of employers and their employees for participation in a transit-fare-prepayment program. Participating employers will make monthly transit passes available to their employees at their workplaces. The information in this paper was gathered from the experience of four transit systems and was applied to transit-fare-prepayment programs aimed at promoting a monthly transit pass through employers for single mode and multimode systems. The methods described in this paper yielded the most positive response, from employers and their employees, of the methods tested. The plan described can be used as an aid for assisting transit systems in initiating similar programs. (Author)

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  • Supplemental Notes:
    • Publication of this paper sponsored by Committee on Transit Service Characteristics. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
  • Authors:
    • Beach, Beth F
  • Publication Date: 1979

Media Info

  • Media Type: Print
  • Pagination: pp 27-30
  • Monograph Title: Public Transportation Planning and Development
  • Serial:

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Filing Info

  • Accession Number: 00316665
  • Record Type: Publication
  • ISBN: 0309029902
  • Files: TRIS, TRB
  • Created Date: Oct 27 1981 12:00AM