STUDY OF COMMUTER CHOICE OF INFORMATION SOURCE TO IMPROVE TRANSIT INFORMATION SYSTEMS-ABRIDGEMENT

In an effort to gain a better understanding of information-source choice behavior and to suggest a way it could be applied to the improvement of transit information system design, a study was made which was based on the results of a demonstration project conducted to develop more informative bus stop signs. The project consisted of three parts: development, field demonstration, and evaluation of experimental bus stop signs. A before-demonstration survey of bus riders on three routes was designed to determine the commuter information-retrieval pattern for the existing transit information system. Based on survey results, an experimental bus stop sign was developed. After the sign was installed, a second survey of bus users was performed to obtain feedback on specific evaluation dimensions. The results of the survey are discussed. The information source choice model developed from the results is presented. In the model, relationships between the trip and personal characteristics and choice of information source were established. The model expands on these relationships to develop a dynamic framework, which depicts the normative behavior of a transit consumer. The implications for transit system management are examined.

Media Info

  • Media Type: Print
  • Features: Figures; References; Tables;
  • Pagination: pp 20-23
  • Monograph Title: Public transportation planning and development
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00316663
  • Record Type: Publication
  • ISBN: 0309029902
  • Files: TRIS, TRB
  • Created Date: Oct 27 1982 12:00AM