SOCIAL INFLUENCE AND ROAD SAFETY. EXPERIMENTAL CAMPAIGN TO ENCOURAGE THE WEARING OF SAFETY BELTS

INFLUENCE SOCIALE ET SECURITE ROUTIERE. REALISATION D'UNE CAMPAGNE EXPERIMENTALE D'INCITATION AU PORT DE LA CEINTURE DE SECURITE

Road safety advertising campaigns normally make use of the mass media: television, radio, newspapers, advertising boards. Other methods of influence could be envisaged, affecting the family and social environment of the users subjected to the campaign. An experiment based on this principle has been carried out by a French ministry encouraging vehicle drivers to wear safety belts. The effect of such influence has been systematically studied, and positive results at behaviour level have been recorded from the experiment. (TRRL)

  • Availability:
  • Corporate Authors:

    National Council for Road Safety

    Avenue du General Malleret-Joinville, BP 28
    94114 Arcueil Cedex,   France 
  • Authors:
    • L'HOSTE, J
  • Publication Date: 1978-6

Language

  • French

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00309552
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: Cahier d'Etude Monograph
  • Files: ITRD, TRIS
  • Created Date: Jun 26 1980 12:00AM