Developing Industrial Design-Led Innovation Through a Human-Centred Design Approach for Electric Bus System in Kuala Lumpur, Malaysia 2020

This research forms part of a government funded modular Electric Bus driveline systems project linked with Swinburne University of Technology in Australia and the Automotive Cooperative Research Centre (Auto CRC). In the context of the engineering work schedule of the Auto CRC developing a bus prototype for 2017 delivery, this PhD project focuses on the broader human and behavioural issues for an integrated and networked bus and shelter solution that would meet the NAP 2020 agenda. This paper reviews current transport issues Kuala Lumpur faces and how this can be alleviated through innovative and sustainable industrial design transportation solutions. It also draws conclusions about design needs from a rapid ethnography of transport in Malaysia. The argument is that engineering solutions must be complemented by a human-centred industrial design focus on behaviour change, aesthetics and acceptance if the transport project is to successfully meet the 2020 NAPA goals to counter growing private car use, meet environmental goals, and integrate with other mobility options. The authors identify and visually exemplify what this ideal integrated bus system would look like and provide an industrial design rationale for their decisions.


  • English

Media Info

  • Media Type: Digital/other
  • Features: Figures; Photos; References;
  • Pagination: 9p
  • Monograph Title: Proceedings of the 25th World Road Congress - Seoul 2015: Roads and Mobility - Creating New Value from Transport

Subject/Index Terms

Filing Info

  • Accession Number: 01674230
  • Record Type: Publication
  • ISBN: 9782840604235
  • Report/Paper Numbers: 0676
  • Files: TRIS
  • Created Date: Jun 24 2018 10:28AM