CORPORATE STRATEGIES OF THE AUTOMOTIVE MANUFACTURERS

An assessment of the corporate decision-making processes of 8 domestic and foreign manufacturers, this book describes pricing and marketing procedures in the automobile industry. The author develops 3 future scenarios analyzing likely company responses to government regulation in view of possible interferences caused by product liability trends, economic recessions, and catalyst supply interruptions.

• Corporate Authors:

  Pergamon Press, Incorporated

  Maxwell House, Fairview Park
  Elmsford, NY  United States  10523
• Authors:
  • Schnapp, J B
• Publication Date: 1980

Media Info

• Features: Figures; Tables;
• Pagination: 216 p.

Subject/Index Terms

• TRT Terms: Automobile industry; Decision making; Economics; Marketing; Pricing; Regulations; Transportation operations
• Old TRIS Terms: Strategy; Transportation administration
• Subject Areas: Administration and Management; Economics; Highways; Law; Vehicles and Equipment;

Filing Info

• Accession Number: 00315081
• Record Type: Publication
• Files: TRIS
• Created Date: Oct 8 1980 12:00AM