Why Do People Rideshare? An Experimental Study

Enabled by mobile technologies and fueled by the economic downturn, ridesharing has emerged in recent years as a private transportation facet of the shared economy. The study investigates the motives for participation in situated ridesharing. The authors propose a theoretical model that includes economic benefits, time benefits, transportation anxiety, trust, and reciprocity either as direct antecedents of ridesharing participation intention or mediated through attitude towards ridesharing. The authors conduct a scenario-based survey, with 300 participants. The findings indicate that, in situations where transportation anxiety is high (e.g. construction on the road), if people can trust the ridesharing service providers and participants, in the presence of economic and time benefits, they will have a strong intention to participate in ridesharing.

Language

  • English

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Filing Info

  • Accession Number: 01669994
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 2 2018 11:07AM