Exploring the building components of on-board cruise experience
In the last six years, cruise tourism growth has slowed down considerably. Bearing in mind that competiveness of cruise companies is based on the successful delivery of high-quality cruise experiences, the aim of this study is to explore the components that have a positive impact on the on-board cruise experience. An inductive approach based on the interpretivist paradigm was adopted due to the explorative nature of this study. The results suggest that passengers co-create their on-board cruise experience thru dynamic interactions with employees, other guests and the service ambience of the cruise ship. In addition, the on-board cruise experience is significantly impacted by service quality, experienced emotions and four realms of experience. It is this author’s hope that this study will not only expand the current theoretical understanding of the on-board cruise experience, but that it will also provide valuable managerial insights on cruise experiences.
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- © 2017 Informa UK Limited, trading as Taylor & Francis Group 2017. Abstract reprinted with permission of Taylor & Francis.
- Radic, Aleksandar
- Publication Date: 2018-4
- Media Type: Web
- Features: References;
- Pagination: pp 134-147
- TRT Terms: Cruise ships; Customer satisfaction; Quality of service; Tourism
- Subject Areas: Marine Transportation; Planning and Forecasting;
- Accession Number: 01674139
- Record Type: Publication
- Files: TRIS
- Created Date: Apr 24 2018 3:00PM