A SECTION 147 RURAL PUBLIC TRANSPORTATION DEMONSTRATION MANUAL. NUMBER 5. MARKETING RURAL PUBLIC TRANSPORTATION

The report describes how to market transit services in rural and small urban areas. It covers how to set goals and objectives for a marketing program, developing and costing such a program, market research techniques, advertising and promotion approaches, and community relations. The report emphasizes the need to select the correct communications medium in developing a promotion strategy. Techniques described include system maps, discount fares and passes, development of printed schedules, how to ride brochures, and use of radio announcements.

• Supplemental Notes:
  • See also Number 4, PB80-181423. Also available in set of 5 reports PC E13, PB80-181381.
• Corporate Authors:

  Florida Department of Transportation

  Division of Public Transportation
  Tallahassee, FL  United States  32301

  Department of Transportation

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Panebianco, T S
• Publication Date: 1979-8

Media Info

• Pagination: 125 p.

Subject/Index Terms

• TRT Terms: Communities; Demonstration projects; Fares; Level of service; Manuals; Market research; Marketing; Mass communication; Mass media; Needs assessment; Promotion; Public relations; Public transit; Publicity; Rural areas; Transportation planning
• Uncontrolled Terms: Services; User needs
• Old TRIS Terms: Promoting; Strategy
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00314083
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: DOT-I-79-8
• Files: NTIS, TRIS, USDOT, STATEDOT
• Created Date: Aug 5 2002 12:00AM