Bus Service Planning for Orlando's Southwest Direct Express Demonstration

This report describes a set of service planning activities undertaken in the development of the Southwest Direct (SWD) Express Bus Demonstration in Orlando, FL. The Orange-Seminole-Osceola Transportation Authority implemented six express routes that operated from August 1983 to January 1985 and served several major attraction and employment sites in southwest Orlando. Specifically, ridership estimates were developed for the proposed routes based on surveys of: a) employees, b) attraction visitors, and c) hotel guests. The demand estimation model, utilizing a microcomputer worksheet package, is described and the relevant analysis presented. Transit shares for each proposed route were adjusted for work-related factors not accounted for in the model itself. The ridership estimates were also used to modify the routes once some initial operational experience was gained. The report also provides a retrospective assessment on the role of these planning activities in the development and refinement of the SWD service. The report is intended to aid transit planners in the design and implementation of route-level demand forecasting by describing the design, tabulation, and analysis of detailed survey data on potential users. A separate evaluation of the SWD demonstration itself will be available in the summer or fall of 1985.

  • Record URL:
  • Corporate Authors:

    Cambridge Systematics, Incorporated

    American Twine Office Park
    222 Third Street
    Cambridge, MA  United States  02142

    Urban Mass Transportation Administration

    Service and Methods Division, 400 7th Street, SW
    Washington, DC  United States  20590
  • Authors:
    • Marshall, Allen R
    • Faulkner, Barry
  • Publication Date: 1985-4


  • English

Media Info

  • Media Type: Digital/other
  • Edition: Final Report
  • Features: Appendices; Figures; Tables;
  • Pagination: 198p

Subject/Index Terms

Filing Info

  • Accession Number: 01665585
  • Record Type: Publication
  • Report/Paper Numbers: UMTA-MA-06-0049-85-9
  • Contract Numbers: DOT-TSC-1752
  • Created Date: Mar 12 2018 10:25AM