The Unintended Effects of Providing Risk Information About Drinking and Driving

This study looks at the motivational conditions that exist which can actually increase the likelihood of drinking and driving with exposure to information about the risks of drunk driving. Motivation to drive, accessibility of risk information and need for cognitive closure (NFC) were factors examined along with study participants' self-reported likelihood of driving. Participants high in NFC are motivated to reduce uncertainty and attain closure as quickly as possible. For participants high in NFC, the exposure to high-risk information resulted in self-reported higher likelihood of driving while impaired. In addition, when the motivation to get home quickly and conveniently was high, this effect was exacerbated. Low-NFC participants reported a decreased likelihood of impaired driving after exposure to risk information. These findings suggest that how people process and use information should be considered when developing intervention strategies.

Language

  • English

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Filing Info

  • Accession Number: 01669589
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Mar 2 2018 4:05PM