TRANSIT PASSES.....INNOVATIONS FROM BUSINESS AND TRANSIT. PART I: EMPLOYER-SPONSORED TRANSIT PASS PROGRAMS. PART II: EMPLOYER TRANSIT PASS PROGRAMS
This preliminary report has been compiled to disseminate information to those who use and benefit from promoting transit usage among employees. Part I of the report discribes eleven representative employer-sponsored pass programs. Three types of pricing arrangements are described: employers purchase passes at regular prices and then offer them to employees at a discount; transit authorities sell at a discount to employers if the firm offers a subsidy to the employees; both employers and employees purchase passes at regular monthly prices. Aggressive marketing of programs can produce dramatic increases in monthly pass sales. This is illustrated by an effective campaign in Portland, Oregon. Preliminary results from the demonstration evaluation program show that transit pass programs sponsored by employers can be very effective in encouraging transit ridership. In some cases, to 30% of those who have purchased passes have been diverted from the auto. Part II of this report briefly outlines the operations of the programs.
Department of Transportation1200 New Jersey Avenue, SE
Washington, DC USA 20590
- Publication Date: 1980-4
- Features: Tables;
- Pagination: 8 p.
- TRT Terms: Discount; Marketing; Personnel; Pricing; Public transit; Ridership; Subsidies
- Uncontrolled Terms: Programs
- Old TRIS Terms: Passes
- Subject Areas: Finance; Highways; Planning and Forecasting; Public Transportation; Society;
- Accession Number: 00312457
- Record Type: Publication
- Contract Numbers: DOT-I-80-12
- Files: TRIS, USDOT
- Created Date: Aug 5 1981 12:00AM