If You Price It, Will They Change? Assessing the Effects of Demand-Based Parking Pricing on Customer Behavior in Washington, D.C.

Jurisdictions across the United States have capitalized on advances in the field of “smart parking” to implement demand-based pricing for curbside parking. The District Department of Transportation (DDOT) has built on the work of other jurisdictions to develop a unique parking solution that seeks to use a “minimum viable product” to better manage parking and improve the customer experience. The combination of the District’s innovative “asset-lite approach” and thoughtful project management and communication practices has enabled DDOT to implement a successful pricing program. With three price adjustments implemented and analyzed, data suggests that demand-based pricing has changed customer behavior in the Penn Quarter and Chinatown neighborhoods. Interim results from the project show that occupancy is trending towards targeted levels, while public feedback indicates that DDOT’s approach to demand-based pricing is palatable to District residents, businesses, and visitors. After successfully implementing and evaluating demand-based pricing, DDOT continues to innovate by investigating opportunities to expand the solution to other District neighborhoods.

• Supplemental Notes:
  • This paper was sponsored by TRB committee ABE50 Standing Committee on Transportation Demand Management.
• Authors:
  • Dey, Soumya S
  • Dock, Stephanie
  • Sanders, Meredyth
  • Pochowski, Alek
  • Pérez, Benito O
  • Darst, Matt
  • Cardenas Sanchez, Eduardo
• Conference:
  • Transportation Research Board 97th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2018-1-7 to 2018-1-11
• Date: 2018

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; Maps; References; Tables;
• Pagination: 18p

Subject/Index Terms

• TRT Terms: Asset management; Behavior; Congestion pricing; Curb side parking; Parking demand; Parking duration; Parking fees; Parking meters; Parking turnover rate; Pilot studies; Real time information; Value engineering
• Identifier Terms: District Department of Transportation
• Geographic Terms: Washington (District of Columbia)
• Subject Areas: Highways; Operations and Traffic Management; Planning and Forecasting;

Filing Info

• Accession Number: 01663944
• Record Type: Publication
• Report/Paper Numbers: 18-04976
• Files: TRIS, TRB, ATRI
• Created Date: Mar 22 2018 12:03PM