The Potential of Mobility as a Service Bundles as a Mobility Management Tool

The Mobility as a Service (MaaS) concept has recently taken the transport industry by storm. However, as applications and research on it are limited, there is still little evidence on what this new phenomenon could bring to the mobility sector. This paper aims to provide initial insights into whether MaaS product bundles (monthly subscription plans) can be used as a mobility management tool to promote shared modes. Data from an original survey, specifically designed to study MaaS plans, was used with Greater London as a case study area. The results show, that even though respondents do not prefer shared modes in their MaaS plans, a significant number of them are willing to subscribe to plans that include these modes. Once they have subscribed, over 60% of them indicated that they would be willing to try transportation modes that they previously did not use if their MaaS plans included them. These initial results show evidence that MaaS bundles can indeed be used as a mobility management tool to introduce more travelers to shared modes.

Supplemental Notes:
- This paper was sponsored by TRB committee AP020 Standing Committee on Emerging and Innovative Public Transport and Technologies.
Authors:
- Matyas, Melinda
- Kamargianni, Maria
Conference:
- Transportation Research Board 97th Annual Meeting
- Location: Washington DC, United States
- Date: 2018-1-7 to 2018-1-11
Date: 2018

Language

English

Media Info

Media Type: Digital/other
Features: Figures; References; Tables;
Pagination: 5p

Subject/Index Terms

TRT Terms: Case studies; Mobility
Candidate Terms: Shared-use vehicle systems
Uncontrolled Terms: Mobility management; Subscription service
Geographic Terms: Greater London
Subject Areas: Administration and Management; Planning and Forecasting; Policy; Public Transportation;

Filing Info

Accession Number: 01659670
Record Type: Publication
Report/Paper Numbers: 18-00390
Files: TRIS, TRB, ATRI
Created Date: Feb 8 2018 5:04PM