This report describes two experiments, in which a maximum off-peak fare was applied to a local Oxted bus service, to establish whether a reduced fare would generate an increase in journeys and whether this increase would be reflected as a gain in total revenue, and a shopping service was introduced from outlying villages to see if it could justify itself. An analysis of daily ticket issues/cash income records over two years shows that the fare reduction increased passenger journeys by 35 per cent but reduced revenue by found1500. The village bus carried 8000 passengers at a further loss of found1500. Recommendations are given for increased fares which it is hoped would make up for the loss in revenue with the minimum loss of passengers. It was also recommended that revised publicity material should be distributed on a house-to-house basis. (TRRL)

  • Corporate Authors:

    Surrey County Council, England

    Highway House, 21 Chessington Road
    Epsom,   England 
  • Publication Date: 1979-2

Media Info

  • Features: Figures; Tables;
  • Pagination: 20 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00310333
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Report/Paper Numbers: Monograph
  • Files: ITRD, TRIS
  • Created Date: Feb 6 1981 12:00AM