MyTix: NJ TRANSIT's Mobile Ticketing Application

The main objectives of this project were to 1) assist NJ TRANSIT in the demonstration of an NJ TRANSIT commuter rail electronic fare technology and 2) conduct an objective third-party evaluation of the selected technology’s effectiveness. This report presents in detail the project team’s involvement in assisting NJ TRANSIT to evaluate the mobile ticketing application as an impartial entity. NJ TRANSIT’s mobile ticketing application, MyTix, was put into effect on the Pascack Valley Line on April 25, 2013. Currently, MyTix app can be used on all ten NJ TRANSIT commuter rail lines. The research team was involved in the evaluation process of the MyTix app, both in laboratory and field conditions. The team also conducted additional tests independent of NJ TRANSIT to increase the reliability of the results. A 3-stage evaluation process was conducted. Stage 1, which consists of alpha tests performed in laboratory settings, was designed to identify possible usability issues with the earlier versions of the MyTix app. Stage 2, which consists of beta tests, was designed to identify possible usability issues with the MyTix app by evaluating the app in field conditions. Stage 3 was the evaluation of the app both during the pilot test and after it was implemented in other commuter rail lines. User logs were analyzed to estimate the adoption statistics and the frequency of use of the MyTix app. The overall project was a remarkable success in terms of the successful deployment of this new electronic ticketing application as a result of very close collaboration between NJ Transit and the research team. NJ TRANSIT was able to quickly address some of the deployment issues that were independently identified by the research team as well as their internal project team, and MyTix app was gradually improved. This ensured acceptance of the app by commuters at a very high rate. As of January 2014, MyTix app was downloaded more than hundred and twenty seven thousand times, and about sixty nine percent of those downloads resulted in registered users.

• Record URL:
  http://www.nj.gov/transportation/business/research/reports/FHWA-NJ-2015-003.pdf
• 
• Summary URL:
  http://www.nj.gov/transportation/business/research/reports/FHWA-NJ-2015-003-TB.pdf
• Corporate Authors:

  Rutgers University

  Piscataway, NJ  United States 

  New Jersey Department of Transportation

  Trenton, NJ  United States 
• Authors:
  • Ozbay, K
  • Bartin, B
  • Nassif, H
  • Liu, R
  • Yang, Huajie
  • Ozturk, O
  • Demiroluk, S
  • Gonzales, E J
• Publication Date: 2015-3

Language

• English

Media Info

• Media Type: Digital/other
• Edition: Final Report
• Features: Appendices; Figures; Photos; References; Tables;
• Pagination: 95p

Subject/Index Terms

• TRT Terms: Fare collection; Mobile applications; Railroad commuter service; Ticketing
• Identifier Terms: New Jersey Transit
• Subject Areas: Finance; Operations and Traffic Management; Public Transportation;

Filing Info

• Accession Number: 01652254
• Record Type: Publication
• Report/Paper Numbers: FHWA-NJ-2015-003
• Files: TRIS, ATRI, STATEDOT
• Created Date: Nov 29 2017 10:35AM