How can airports and airlines better integrate their retail business in the future?

New technology and advanced customer intelligence enable new opportunities for expanding and improving retail business in air travel. Airlines have extensive customer knowledge and a captive audience that, enabled by digital applications, can be stimulated with smart and entertaining retail opportunities during flight utilising emotional momentum, but they suffer from poor, expensive and limited delivery. While airport retailers excel in inexpensive logistics, they are competing for the attention of busy and nervous customers and have limited customer intelligence. What if the retail business model for air travel could be more (or fully) integrated into an ecosystem, combining the best of both worlds?

• Record URL:
  http://www.ingentaconnect.com/content/hsp/cam/2017/00000011/00000003/art00003
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/17501938
• Supplemental Notes:
  • Abstract reprinted with permission from Henry Stewart Publications.
• Authors:
  • Konttinen, Jarkko
• Publication Date: 2017

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 238-242
• Serial:
  • Journal of Airport Management
  • Volume: 11
  • Issue Number: 3
  • Publisher: Henry Stewart Publications
  • ISSN: 1750-1938
  • EISSN: 1750-1946
  • Serial URL: https://www.henrystewartpublications.com/jam

Subject/Index Terms

• TRT Terms: Airlines; Airports; Retail trade
• Uncontrolled Terms: Duty-free stores
• Subject Areas: Aviation; Planning and Forecasting; Terminals and Facilities;

Filing Info

• Accession Number: 01642719
• Record Type: Publication
• Files: TRIS
• Created Date: Jul 31 2017 10:26AM