Understanding low-level speeders to increase speed compliance via road safety campaigns

Reductions in speed and speeding will have an immediate impact on reductions in road trauma, yet persuading road users to adhere to speed limits remains a persistent communications challenge. Why is it that the risks of speed and adherence to speed limits remain a contentious issue amongst otherwise law-abiding road users? This paper explores some of the attitudinal and research insights that have been mined from extensive interviews with low-level speeders, the resulting campaign messaging and effects over the longer term.

• Record URL:
  http://acrs.org.au/publications/journals/current-and-back-issues/
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/18329497
• Authors:
  • Blackwell, R
  • Zanker, S
  • Davidson, J
• Publication Date: 2017

Media Info

• Pagination: 47-55
• Serial:
  • Journal of the Australasian College of Road Safety
  • Volume: 28
  • Issue Number: 2
  • Publisher: Australasian College of Road Safety
  • ISSN: 1832-9497

Subject/Index Terms

• TRT Terms: Advertising; Attitudes; Behavior; Compliance; Drivers; Publicity; Safety; Safety campaigns; Speeding
• Uncontrolled Terms: Safe systems (road users)
• Geographic Terms: Australia
• ATRI Terms: Advertising; Attitude; Compliance; Driver behaviour; Safety campaign; Speeding
• ITRD Terms: 2267: Attitude (psychol)
• Subject Areas: Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01638136
• Record Type: Publication
• Source Agency: ARRB
• Files: ITRD, ATRI
• Created Date: Jun 19 2017 10:57AM