THE CANADIAN MASS MEDIA AND THE REPORTING OF TRANSPORTATION POLICY

The mass media do seem to emphasize conflict and spectacular events; the government is a focus of media attention much more frequently than is the opposition; policy makers can learn from the media and that they do indeed pay attention to them. The study did not assess the relative weight of the media compared to other public opinion sources, but found the existence of systematic bias in media coverage a source of some concern. The on-going study is investigating the question of bias much more fully, and also analyzing the data on conflict with a view to illuminating the dynamics of the controversies over bilingualism and the Pickering airport. Eventually it is hoped to draw more general conclusions about the appropriateness of using media reports as a measure of public controversy and therefore as a means of assessing the effectiveness of various efforts to deescalate conflict. The potential application of this methodology to other policy areas awaits exploration.

  • Supplemental Notes:
    • From the Proceedings of the 20th Annual Meeting, Transportation Alternatives in a Changing Environment, Chicago, 29-31 October 1979.
  • Corporate Authors:

    Cross (Richard B) Company

    Oxford, Indiana,   USA  47971
  • Authors:
    • Bell, DVJ
    • Fletcher, F J
  • Publication Date: 1979

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00303241
  • Record Type: Publication
  • Report/Paper Numbers: Proceeding
  • Files: TRIS
  • Created Date: Apr 22 1980 12:00AM