Flight ticket booking app on mobile devices: Examining the determinants of individual intention to use
In the context of intense market competition, airlines are enriching their business operations by offering flight ticket booking apps that can be downloaded on mobile devices. This study aims to examine the intention of individuals to use such apps, and uses Structural Equation Modelling (SEM) to analyse the data gathered from individuals in Malaysia. Perceived usefulness represents the greatest influence on individuals in respect of their intention to engage with such an app offered on a mobile device. Airline companies should consider using advances in ICT within their overall portfolio of marketing strategies, if they wish to become more competitive in the current market. They should utilise the interactive and attractive features of online channels in order to encourage more individuals to try their flight ticket booking apps on mobile devices. The proposed model could be used as a baseline model in future research.
- Record URL:
- Record URL:
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/31005945
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Supplemental Notes:
- Abstract reprinted with permission of Elsevier.
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Authors:
- Mohd Suki, Norazah
- Mohd Suki, Norbayah
- Publication Date: 2017-7
Language
- English
Media Info
- Media Type: Digital/other
- Features: Appendices; Figures; References; Tables;
- Pagination: pp 146-154
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Serial:
- Journal of Air Transport Management
- Volume: 62
- Publisher: Elsevier
- ISSN: 0969-6997
- Serial URL: http://www.sciencedirect.com/science/journal/09696997
Subject/Index Terms
- TRT Terms: Airlines; Business practices; Competition; Smartphones; Ticketing
- Geographic Terms: Malaysia
- Subject Areas: Administration and Management; Aviation; Data and Information Technology;
Filing Info
- Accession Number: 01638841
- Record Type: Publication
- Files: TRIS
- Created Date: Jun 26 2017 9:31AM