Flight ticket booking app on mobile devices: Examining the determinants of individual intention to use

In the context of intense market competition, airlines are enriching their business operations by offering flight ticket booking apps that can be downloaded on mobile devices. This study aims to examine the intention of individuals to use such apps, and uses Structural Equation Modelling (SEM) to analyse the data gathered from individuals in Malaysia. Perceived usefulness represents the greatest influence on individuals in respect of their intention to engage with such an app offered on a mobile device. Airline companies should consider using advances in ICT within their overall portfolio of marketing strategies, if they wish to become more competitive in the current market. They should utilise the interactive and attractive features of online channels in order to encourage more individuals to try their flight ticket booking apps on mobile devices. The proposed model could be used as a baseline model in future research.

Record URL:
Record URL:
Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/31005945
Supplemental Notes:
- Abstract reprinted with permission of Elsevier.
Authors:
- Mohd Suki, Norazah
- Mohd Suki, Norbayah
Publication Date: 2017-7

Language

English

Media Info

Media Type: Digital/other
Features: Appendices; Figures; References; Tables;
Pagination: pp 146-154
Serial:
- Journal of Air Transport Management
- Volume: 62
- Publisher: Elsevier
- ISSN: 0969-6997
- Serial URL: http://www.sciencedirect.com/science/journal/09696997

Subject/Index Terms

TRT Terms: Airlines; Business practices; Competition; Smartphones; Ticketing
Geographic Terms: Malaysia
Subject Areas: Administration and Management; Aviation; Data and Information Technology;

Filing Info

Accession Number: 01638841
Record Type: Publication
Files: TRIS
Created Date: May 31 2017 2:17PM