Management support is essential for a productive consumer-oriented transit system, and it should be possible to translate this orientation into a viable consumer information system. A uniform consumer information system requires a great deal of marshalling of support and cooperation. The number of variables within a transit system's organization is listed, and it is noted that marketing's placement within the organization indicates the degree of the system's commitment to consumers. Actual practice at the Twin Cities Metropolitan Transit Commission is described. The first step in the development of a consumer information program is comprehensive planning involving the integrating of timetables, maps, bus and street signs, etc, and the setting of criteria for specific information elements. Prototypes for consumer testing should then be developed. Next, the process of ongoing production and distribution must be initiated. Coordination is most critical at this stage. A process for periodic updating, production and distribution of information must also be developed. Emphasis must be placed on accuracy. Marketing should play a prime role in distributing information aids via a carefully managed network agency and nonagency outlets. The area of street signs is of great importance and requires coordination. The effectivenss of the information program must be evaluated through ongoing marketing research.

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Filing Info

  • Accession Number: 00302121
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jan 30 1981 12:00AM