Corporate social responsibility and classical competitive strategies of maritime transport firms: A contingency-fit perspective

Drawing on path dependence theory, this paper argues that the financial benefits from engaging Corporate Social Responsibility (CSR) are contingent on the primary competitive strategy employed by shipping firms. Survey data were collected from 223 shipping firms operating in Singapore and analysed using hierarchical regression modelling. The results reveal that there are greater financial benefits for shipping firms employing the strategy of differentiation (rather than that of low-cost) to implement CSR by virtue of greater mass in existing complementary resources (operational fit) as well as inherent congruency with customers’ value orientation (customer fit).

• Record URL:
  https://doi.org/10.1016/j.tra.2017.01.020
• Record URL:
  http://www.sciencedirect.com/science/article/pii/S0965856416306632
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/09658564
• Supplemental Notes:
  • Abstract reprinted with permission of Elsevier.
• Authors:
  • Yuen, Kum Fai
  • Thai, Vinh V
  • Wong, Yiik Diew
• Publication Date: 2017-4

Language

• English

Media Info

• Media Type: Web
• Features: Figures; References; Tables;
• Pagination: pp 1-13
• Serial:
  • Transportation Research Part A: Policy and Practice
  • Volume: 98
  • Publisher: Elsevier
  • ISSN: 0965-8564
  • Serial URL: http://www.sciencedirect.com/science/journal/09658564

Subject/Index Terms

• TRT Terms: Competition; Contingency planning; Finance; Ship lines; Shipping; Social factors; Strategic planning; Water transportation
• Uncontrolled Terms: Corporate social responsibility
• Geographic Terms: Singapore
• Subject Areas: Administration and Management; Finance; Freight Transportation; Marine Transportation;

Filing Info

• Accession Number: 01633900
• Record Type: Publication
• Files: TRIS
• Created Date: May 1 2017 9:36AM