Evaluation of Mobile Ticketing Technologies for Public Transit

Both in the U.S. and abroad, various transit agencies have started to implement mobile ticketing applications, which save commuters time during ticket purchase and allows them to avoid surcharges typically incurred when purchasing tickets on-board. Mobile ticketing applications also have a high potential to help transit agencies reduce costs, give them a better understanding of commuter behavior, and allow them to make their services more efficient. However, it is not a straightforward task to predict the customers’ reaction and gain their trust and to increase the adoption rate of this new technology. A comprehensive evaluation plan is required to detect and fix critical usability problems before a system wide implementation. In this study, a 4-stage evaluation framework is proposed for the mobile ticketing technologies in public transit to improve their usability and enhance their adoptability by the potential users. The proposed evaluation framework was employed when NJ TRANSIT’s mobile ticketing application, MyTix, introduced in 2013, was being developed.

• Supplemental Notes:
  • This paper was sponsored by TRB committee AP020 Standing Committee on Emerging and Innovative Public Transport and Technologies.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Bartin, Bekir
  • Ozbay, Kaan
  • Yang, Hong
• Conference:
  • Transportation Research Board 96th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2017-1-8 to 2017-1-12
• Date: 2017

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 15p
• Monograph Title: TRB 96th Annual Meeting Compendium of Papers

Subject/Index Terms

• TRT Terms: Commuters; Mobile applications; Public transit; Ticketing
• Identifier Terms: New Jersey Transit Corporation (NJ Transit)
• Geographic Terms: New Jersey
• Subject Areas: Data and Information Technology; Operations and Traffic Management; Public Transportation;

Filing Info

• Accession Number: 01630352
• Record Type: Publication
• Report/Paper Numbers: 17-05265
• Files: TRIS, TRB, ATRI
• Created Date: Mar 27 2017 9:35AM