Evaluation of Vehicle Owners' Understanding of their Advanced Vehicle Technologies: Knowledge Score Analysis

Advanced vehicle safety technologies have made rapid and striking market penetration in the U.S., European, and Asian fleets over the past few years. However, little is known on driver understanding and knowledge of these technologies. These advanced vehicle safety technologies not only have the ability to alert the driver of hazards and lapses of attention but, in some instances, intervene to prevent or lessen the severity of a crash. If drivers do not accurately understand a technology’s purpose, abilities, or limitations, it’s questionable whether the full safety benefit can be realized, resulting in an overall safer environment. This paper reports the results of the Vehicle Technology Owner Survey, which sought to measure and compare owner understanding of technologies by targeting 2014 model year vehicle owners with at least one of the advanced vehicle safety technologies. The survey, which served as a complement and successor to the National Survey of Consumer Driving Safety Technologies, collected more than 200 responses on owners’ knowledge levels of and motivation and ability to seek out information on vehicle safety technologies, as well as recall of vehicle safety campaigns. Results suggested differences in knowledge levels between groups owning varying levels of advanced vehicle safety technologies.

• Supplemental Notes:
  • This paper was sponsored by TRB committee AND10 Standing Committee on Vehicle User Characteristics.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • McDonald, Ashley B
  • Friberg, Julia
  • McGehee, Daniel V
  • Askelson, Natoshia M
• Conference:
  • Transportation Research Board 96th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2017-1-8 to 2017-1-12
• Date: 2017

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 11p
• Monograph Title: TRB 96th Annual Meeting Compendium of Papers

Subject/Index Terms

• TRT Terms: Automobile ownership; Consumer preferences; Driver support systems; Drivers; Technological innovations; Vehicle safety
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 01625604
• Record Type: Publication
• Report/Paper Numbers: 17-03777
• Files: TRIS, TRB, ATRI
• Created Date: Feb 8 2017 9:23AM