Addressing Key Concerns Regarding Automated Speed Enforcement via Interactive Survey

Speeding is a public health crisis that accounts for approximately one-third of roadway deaths each year in the United States. One countermeasure with clearly documented efficacy to reduce speed is automated speed enforcement (ASE). Public acceptance, however, has been marginal, with many drivers calling into question its need and legality. This project aimed to measure public rejection of ASE and to provide individualized information strategically to determine if opinions may be shifted more favorably as a result. Statistically significant movement on ASE opinion was achieved after respondents engaged with a tailored survey that addressed their particular concerns about ASE. Almost half (47%) of those who began with a neutral or negative opinion of ASE moved toward a more favorable opinion of it. Those who changed their opinion were more engaged (e.g., considered the opposite of their current stance more fully) and were persuaded by evidence of safety benefits that result from effective speed reduction with ASE deployment.

• Record URL:
  https://doi.org/10.3141/2660-09
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9780309441797
• Authors:
  • Peterson, Colleen
  • Douma, Frank
  • Morris, Nichole
• Publication Date: 2017

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References;
• Pagination: pp 66–73
• Monograph Title: Operator Education and Regulation; Safe Mobility for Older Persons; Traffic Enforcement; Occupant Protection; Alcohol and Drugs
• Serial:
  • Transportation Research Record: Journal of the Transportation Research Board
  • Issue Number: 2660
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Cameras; Highway safety; Instruments for measuring speed or velocity; Public opinion; Speeding; Traffic law enforcement
• Uncontrolled Terms: Automated speed enforcement
• Subject Areas: Highways; Operations and Traffic Management; Safety and Human Factors;

Filing Info

• Accession Number: 01624334
• Record Type: Publication
• ISBN: 9780309441797
• Report/Paper Numbers: 17-01707
• Files: TRIS, TRB, ATRI
• Created Date: Jan 30 2017 9:54AM