Mobility as a Service as a Multi-Sided Market: Challenges for Modeling

This paper addresses the development of so-called multi-sided platforms providing mobility services to travelers and a user base to the suppliers of these services. Predicting consumer demand for such services, and the impact on traffic flows offer new challenges to transportation researchers. The main reason is that one should take the dynamic interactions between platform owners, service providers and consumers into account. It requires modeling demand for complementary services as well as modeling the supply-decisions by the mobility service providers and pricing and quality decisions by the platform. Consumers need to decide first whether or not to join and become a member of these platforms. In addition to the costs of membership and benefits offered, of which size is a key characteristic, satisfaction with current transport modes is an important factor explaining the success of these platforms. The choice of platform owner may have repercussion of pricing. In turn, service providers will make strategic decisions about detailed fares and the level of service that is offered in order to attract more users. The modeling approach outlined in this paper may be used to assess factors that may lead to substantial increases in market shares for mobility services.

• Supplemental Notes:
  • This paper was sponsored by TRB committee AP020 Standing Committee on Emerging and Innovative Public Transport and Technologies. Alternate title: Mobility as a Service as a Multisided Market.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Meurs, Henk
  • Timmermans, Harry
• Conference:
  • Transportation Research Board 96th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2017-1-8 to 2017-1-12
• Date: 2017

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References;
• Pagination: 13p
• Monograph Title: TRB 96th Annual Meeting Compendium of Papers

Subject/Index Terms

• TRT Terms: Demand responsive transportation; Econometric models; Markets; Mobility; Networks
• Uncontrolled Terms: Mobility services
• Subject Areas: Economics; Passenger Transportation; Planning and Forecasting;

Filing Info

• Accession Number: 01623297
• Record Type: Publication
• Report/Paper Numbers: 17-00830
• Files: TRIS, TRB, ATRI
• Created Date: Jan 24 2017 3:31PM