You don’t have to be speeding to be driving too fast on country roads: NSW/ACT ‘drive to conditions’ awareness campaign

This NSW/ACT cross border education campaign focuses on motorist’s behaviour and their awareness of conditions on country roads. Campaign messages (delivered via social media, radio and corporate advocates) address appropriate speed selection; highlight potential hazards; and urge motorists to slow down and drive to conditions. Combining three road safety elements -Education, Enforcement and Engineering, the campaign brings road safety stakeholders together from a variety of sectors including Councils, NSW and ACT Government, Police, philanthropic and corporate organisations. After a 2014/15 pilot run in the Yass Valley, a 2016 campaign has been run across a total of nine local government areas.

• Record URL:
  http://acrs.org.au/publications/acrs-conference-papers/acrs-database/
• Supplemental Notes:
  • Extended abstract only
• Authors:
  • Weller, M
• Conference:
  • Australasian Road Safety Conference, 2016, Canberra, ACT, Australia
• Publication Date: 2016-9

Language

• English

Media Info

• Pagination: 2p
• Monograph Title: Proceedings of the 2016 Australasian Road Safety Conference, 6-8 September, Canberra, Australia

Subject/Index Terms

• TRT Terms: Behavior; Driver performance; Drivers; Education; Hazards; Perception; Risk; Rural highways; Speed
• Uncontrolled Terms: Safe systems (road users)
• Geographic Terms: Australia; New South Wales
• ATRI Terms: Driver behaviour; Driver performance; Hazard perception; Rural road; Speed
• ITRD Terms: 2775: Rural road
• Subject Areas: Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01618000
• Record Type: Publication
• Source Agency: ARRB
• Files: ITRD, ATRI
• Created Date: Nov 28 2016 2:40PM