How many times? A study of frequency and recency
It’s often assumed that many tollway users travel the same road frequently, but is that really the case? In much the same way as traffic volume can be analysed across several dimensions it is also possible to understand more about the customer using the road. How often do they travel? How long has it been since they last travelled on this particular section of road? How does this vary along the length of the road? Understanding what percentage of toll road users are infrequent users of the road is relevant for traffic modelling and how roadside infrastructure (such as signage, both routine and following changes to the road / drivers experience) is best implemented.
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Authors:
- Richard, M
- Zito, C
- Paterson, D
- Conference:
- Publication Date: 2016-7
Language
- English
Media Info
- Pagination: 11p
- Monograph Title: 2016 AITPM Traffic and Transport Conference, Sydney, New South Wales, 26-29 July, 2016
Subject/Index Terms
- TRT Terms: Behavior; Data analysis; Data collection; Drivers; Highway operations; Route choice; Toll roads; Travel behavior
- Geographic Terms: Australia
- ATRI Terms: Data analysis; Driver behaviour; Road management; Route choice; Travel behaviour
- ITRD Terms: 1055: Transport infrastructure
- Subject Areas: Highways; Safety and Human Factors; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01613398
- Record Type: Publication
- Source Agency: ARRB
- Files: ITRD, ATRI
- Created Date: Oct 19 2016 10:52AM