Identifying and implementing the right carpool program for Macquarie Park and North Ryde

An international review of carpool program options for Connect Macquarie Park + North Ryde identified and assessed best practice, web-based carpool programs and recommended a program that addressed the business centre’s needs. This program, Co-Hop, has recently launched. This paper presents the research, program selection process, and the results and learnings from the implementation of the program. The first part of the paper details the review process, the identification of program features that address Macquarie Park and North Ryde’s unique characteristics, and the multi-criteria analysis used to rate and select the program. The research-focused approach distinguished both program features and best practice factors that have been shown to be essential to the successful implementation of carpool programs. The second part of the paper discusses the planning, testing, branding, and incentive offers that are reflected in the final program.

Language

  • English

Media Info

  • Pagination: 18p
  • Monograph Title: 2016 AITPM Traffic and Transport Conference, Sydney, New South Wales, 26-29 July, 2016

Subject/Index Terms

Filing Info

  • Accession Number: 01613395
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ITRD, ATRI
  • Created Date: Oct 19 2016 10:51AM