It Can W8: A Community Intervention to Decrease Distracted Driving

This article reports on an intervention designed to decrease cell-phone use among drivers while they are driving on a university campus. The authors first conducted 3,827 driving observations on a campus roadway over a three-week period. The subsequent campus intervention consisted of fear appeals, pledges, and behavioral prompts. The authors used an ABA reversal design (Baseline-Intervention-Baseline), with observed cell-phone use as the dependent measure, to test the effectiveness of the intervention. Data analysis showed that the percentage of drivers talking on a cell phone decreased significantly from 8.5% of 945 drivers at baseline to 5.5% of 1,428 drivers following the intervention. However, the percentage of drivers observed texting increased significantly from 4% of 945 drivers at baseline to 6.2% of 1,428 drivers following the intervention. The study also investigated seatbelt use, and found that seatbelt use was associated with phone use. The authors discuss these findings as well as gender differences in traffic-safety behavior, with an emphasis on making recommendations for relevant highway safety interventions.


  • English

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  • Accession Number: 01611854
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 25 2016 3:54PM