A Framework for Collecting Stated Preference Data on Electric Vehicle (EV) Adoption by the Canadian Fleet Operators

The stated-preference approach is a popular choice among transportation modelers to generate behavioral data. It employs scenarios with hypothetical, yet probable, situations which are generated through methodical and planned design processes (Louviere et al. 2000). This allows the individual making the choice (i.e. decision-maker) to compare multiple alternatives encased within a single scenario, each described in terms of varying attributes, and requiring an elicited response from the decision maker. The behavioral data acquired through this method can be used to evaluate the willingness-to-pay (WTP) estimates of the modeled decision makers for choosing a specific alternative. Technological advancements in the manufacturing of key Electric Vehicle (EV) components, especially the battery components, and the heightened climate change awareness have renewed public’s interest in EV adoption. These advancements have been focused on extending the trip range, lessening the charging time and lowering the capital cost to own an EV. Governments around the globe are supporting policies that encourage the public as well as commercial entities to consider EV adoption on a more substantial scale. As such, governments and the private sector are responsible for the majority of global EV purchases as reported by Sierzchula (2014). Given the infancy of the EV market penetration in general and in Canada in particular, there is ample of room for research to explore the potential social and economic implications of marketing EVs. This paper contributes to this area of transportation research by outlining a framework for collecting attribute-based stated preference data on the acquisition of EVs by Canadian commercial fleet operators. The collected data will serve as an input to advanced discrete choice models that will be used to quantify the determinants of EV fleet vehicle purchases by government agencies and commercial entities.


  • English

Media Info

  • Media Type: Web
  • Pagination: 1 PDF file, 966 KB, 15p.
  • Monograph Title: Canadian Transportation Research Forum 50th Annual Conference - Another 50 Years: Where to From Here?//Un autre 50 ans : qu'en est-il à partir de maintenant? Montreal, Quebec, May 24-26, 2015

Subject/Index Terms

Filing Info

  • Accession Number: 01605038
  • Record Type: Publication
  • Source Agency: Transportation Association of Canada (TAC)
  • Files: ITRD, TAC
  • Created Date: Jul 26 2016 5:05PM